Trendwatching in Marketing Communications:
News Digest and Trend Analysis for B2B
Trendwatching in Marketing Communications:
News Digest and Trend Analysis for B2B
Goal
To establish trust and an expert image in the target audience within the field.

Tasks
  • Provide additional value to current clients.
  • Strengthen the brand in the market and build trust with the target audience.
  • Enhance speaker presentations and help articulate the service’s advantages.
  • Accelerate and optimize the process of gathering information and preparing regular materials.

Solution
Preparation of a regular digest of key news in the industry.

Results for the Client
  • Setup of a convenient tool for independently maintaining the digest.
  • Growth and engagement of the channel’s audience.
  • Increase in new inquiries.
  • Creation of a unified information context for the team itself.
Request for Proposal
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