TobyLab Research
a worldwide network of experts who are ready to help your business make right decisions
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Why you should
choose us
70+ experts in 17 countries
We speak different languages and understand local market conditions and customers all over the world
Flexibility is our strength
We don’t have endless procedures and rigid processes, only solutions suitable for your company
Open to new challenges
Each project is unique for us and we will find a tailored approach for your demand
Quality control of each project
Our founders are always there to assist you and help with any doubts Meet us
Our services
  • Research:
    we have expertise in
    • Trendwatching: market and competitor analysis
    • Complex B2B projects: finding a complex audience
    • International projects in different countries and languages
    • Quantitative research with complex data analysis
    • Interviews: finding in-depth insights and performing hypothesis testing
  • Education:
    we organise
    • Workshops to elaborate research insights to the action plan for cross-functional teams
    • Professional seminars to take research team skills to another level
    • Business trainings to teach product teams how to perform studies internally
  • Outstaff:
    we help with
    • Recruiting a researcher suitable to your team
    • Fully organising a project team
    • In-house UX/UI lab building
  • Consulting:
    we offer
    • Business consultation in form of a training
    • Series of meetings to set up the research function
    • Operational case-study and creation of roadmap
PArtners’ Reviews
  • I'm very grateful TobyLab for their help with our quantitative research. They significantly saved us time by efficiently handling the development of the questionnaire based on our requirements, launching the study, and providing a thorough analysis. Also, it is already helped me in creating the Product Strategy for Onfy b2c direction. I particularly want to commend their speed of work and communication, and the excellent visualization of the results.
    Onfy
  • Working with TobyLab turned out to be much more than just research for us - it became a product tool.
    We especially want to highlight the speed of execution: we launched the project literally within the same day. The TobyLab team did not offer generic solutions; they immediately understood our business request and ensured continuous synchronization throughout the process.
    We stayed closely connected at every stage, which allowed us to quickly discuss interim findings and adjust the focus within our own team in real time.
    TobyLab approached the task on a much deeper level than a standard competitive analysis. They broke down the market through user scenarios and demonstrated how different products solve the same customer needs in different ways.
    We also highly value the structure and clarity of the insights. The results were delivered in a format that could be directly applied by our product team.
    We are very happy to collaborate with TobyLab and look forward to a long-term partnership.
    Yandex HR Tech Team
  • TobyLab provided us with invaluable assistance prior to our market launch by conducting an in-depth analysis of the competitive landscape and the commercial conditions of our competitors, as well as their marketing and sales strategies.

    This comprehensive approach enabled our team to achieve a shared understanding of the market situation and synchronize our development plans effectively.
    TobyLab approached the project with a high level of responsibility and professionalism. They delivered thorough reports, facilitated productive meetings, and addressed all of our inquiries.

    We highly recommend TobyLab; they are true professionals with extensive expertise in conducting research for startups.


    Read the entire review
    Fluence
  • Our team is grateful to TobyLab for their comprehensive research. TobyLab exceeded our expectations for a research agency. The team of researchers approached our request from multiple angles, asking important and insightful questions, applying a wide range of methods and approaches, which allowed us to explore our challenge on various levels.

    As a result, we received not only answers to all our key questions but also additional valuable insights. Throughout the entire process, TobyLab demonstrated attention to detail, flexibility, and a high level of professionalism, making our collaboration as effective as possible.

    We now know exactly where to turn for research in the future!


    Read the entire review
    Pulse.insure
Let’s discuss your project!
Send a request and we will get in touch within 24 hours
A team you
can rely on
Anna Kon, founder
Anna is an expert with 15 years of experience in both academic and business research, specializing in researcher recruitment, team management, consulting, and auditing.

She built a UX laboratory at a leading telecom company and established the research function from the ground up in an international startup.

Anna focuses on international markets, and she is responsible for developing and implementing research driving business success.

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Svetlana Kurdyaeva, founder
Professional with 8 years of experience in research and strategy, specializing in managing global marketing projects across 31 markets in Asia, the Middle East, Latin America, Europe, and Africa.

She conducts both quantitative and qualitative research, turning consumer and market data into actionable insights that align with business goals.

Svetlana ensures that research forms the foundation for strategic decision-making.

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  • TobyLab forms project based teams according to the clients’ needs.
    We have 70+ experts in 17 countries.

    We never cease to expand our expertise and are open for new members with high level of professional skills.
    Join us
Our articles
& Events
Analyzing qualitative research results effectively
In English
Read more
Qualitative research in product management: the guide
In English
Read more
How the Jobs To Be Done method helps you choose what to sell
in Russian
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How to conduct research in other countries and avoid making mistakes
in Russian
Read more
How to organize user and market research in your team
in Russian
Read more
How to create a UX department in an international company
in Russian
Read more
International UX research in B2B: what needs to be considered
in Russian
Read more
How to build a pipeline for finding new ideas, markets and businesses
in Russian
Read more
  • * Why ‘Toby’?
    Toby is a dog used by Sherlock Holmes to follow scent trails and solve the case.
    In a similar way, businesses use our Lab to seek right solutions and accurate insights that are useful for their growth.
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