The Challenge
A German e-commerce startup specializing in a niche marketplace faced a critical juncture in its growth journey. The product and marketing teams were eager to gain comprehensive insights into their target audience, aiming to refine their strategies and expand their user base.

Their key objectives included:

• Understanding buyer behavior in their category
• Identifying attractive features of competitor services
• Analyzing user retention factors
• Segmenting their audience based on purchase frequency and volume
• Prioritizing product development directions


Our approach
To address these needs, we proposed a tailored Usage and Attitude (U&A) study. This approach was chosen for its ability to provide actionable insights directly aligned with the team's decision-making requirements.
We conducted a comprehensive survey among the core audience in the selected market. Additionally, we divided the audience into segments based on purchase behavior and preferences

Key Findings and Impact
The study yielded a wealth of actionable insights:

1. User Segmentation: The research validated hypotheses about audience segments, providing clarity on segment sizes, characteristics, and shopping behaviors.
2. Product Roadmap: Insights on feature preferences directly informed the product development roadmap, ensuring alignment with user needs.
3. Competitive Edge: By analyzing competitor perception, the team identified unique selling points to differentiate their service.
4. Delivery Optimization: We uncovered crucial information about user preferences in delivery options, enabling the team to enhance their logistics strategy.

Client Benefits
The research proved invaluable in guiding strategic decisions:

• Data-Driven Decision Making: The team now had concrete data to support or challenge their assumptions about their target audience.
• Focused Product Development: Clear insights on user preferences enabled prioritization of features that would have the most significant impact.
• Optimized Marketing: Understanding of user segments and effective channels led to more targeted and cost-effective marketing strategies.
• Competitive Positioning: Insights on competitor strengths and weaknesses allowed for better positioning in the market.
• Growth Strategy: The comprehensive view of the market and user behavior informed a robust strategy for expanding the user base.

By leveraging these insights, the startup was well-equipped to refine its product offering, tailor its marketing approach, and strategically position itself for growth in the competitive e-commerce landscape.

Contact us if you need to conduct a full-scale study of your target audience.

The Challenge
A year prior to the planned launch of a new decentralized serverless cloud platform, the founder sought our expertise. The platform had been in development for five years without any market testing. The founder needed assistance in understanding the current market landscape and prioritizing functionalities and integrations for the product launch, as well as determining effective marketing positioning.


Our Approach
Initially, the client aimed to conduct interviews with potential users to gather insights on their needs and use cases. However, we identified a critical gap: the team lacked an objective market assessment, including market size, segmentation, competitive landscape, and competitor offerings. This information was essential for internal alignment and to create a credible reference document for the team.
Recognizing the unique characteristics of the B2B cloud industry, we adjusted our strategy. We conducted two comprehensive desktop studies: one focusing on market analysis, and the other on competitor offerings and audience analysis. Additionally, we recommended supplementing our findings with expert interviews targeting decision-makers in companies that select cloud platforms, rather than just end users.


Key Findings and Impact
The client received a detailed landscape analysis, which included:

• Market Size and Composition.
• Customer Profiles.
• Competitive Analysis: A thorough examination of market leaders, their offerings, and positioning strategies.
• Marketing Recommendations: Strategies for selecting target niches and segments.

The product was successfully launched six months after our study, equipped with a clear understanding of the market dynamics and a strategic approach to functionality and positioning.

Contact us to discuss how we can help accelerate your startup's growth journey!

The Challenge
A Japanese AI company is on a mission to attract exceptional talent in specialized fields such as Artificial Intelligence, Machine Learning, Statistical Physics, Data Science, and Applied Mathematics. However, sourcing experts with relevant experience who are also passionate about the company’s research ideas has proven to be a challenging task. To enhance the hiring process and minimize irrelevant applications, the company sought assistance from TobyLab.


Our Approach
At TobyLab, we conducted a series of in-depth interviews with representatives from target areas, supplemented by elements of UX testing. The specialists provided feedback on various sections of the company’s website, allowing us to analyze their perceptions and willingness to apply for open positions. This approach facilitated the collection of crucial feedback and provided insights on how to make the website more appealing to potential candidates.

Key Findings and Impact
Based on the gathered data, we developed a checklist for website improvements and provided recommendations for better positioning. Following the implementation of our suggestions, the client observed an increase in the number of relevant applications.

Client Benefits

• The checklist and recommendations were handed over to the web design team, leading to enhancements on the website.
• Insights regarding the candidate journey are now being utilized by the company’s HR team.

If your organization is looking to optimize its HR processes, we are here to help you discover the best solutions grounded in real data.

The Challenge
Our client was grappling with a low insurance renewal rate, suspecting that ineffective marketing communications were to blame, especially in light of aggressive tactics from competitors.


Our Approach
To tackle this issue, we took a holistic view of the situation. Instead of focusing solely on marketing, we examined product solutions, user experience, and the entire customer journey. Our comprehensive research strategy included:

• Desk Analysis: We analyzed user feedback and competitor communications to pinpoint market trends.
• User Interviews: We conducted interviews with users, particularly those nearing renewal decisions, to uncover their needs and concerns.
• Mystery Shopper Analysis: This approach allowed us to assess the gap between marketing promises and actual service delivery..

Key Findings and Impact
Through our research, we discovered that the root of the problem was not just marketing; it was also tied to the quality of customer service and product offerings.

Client Benefits
Following our recommendations, the client revamped their call center operations and enhanced their product offerings. These strategic changes resulted in a significant increase in insurance renewal rates and improved customer satisfaction, ultimately strengthening the company's position in the market.

You can focus solely on your business goals and challenges; we’re here to find the best research solutions for you!