Selecting a New Country for Business Launch and Expansion
Selecting a New Country for Business Launch and Expansion
To select new and promising countries for the launch and development of a B2B service.

  • Define selection criteria to assess new markets.
  • Compile and prioritize a list of countries.
  • Study the competitive landscape and competitors' products to understand how to enter the market.
  • Identify potential challenges in the markets before making significant investments in launching the service in those countries.

  • Proposal for a Minimum Viable Product (MVP) for the selected countries.

Results for the Client
  • A database of socio-economic indicators for a set of countries relevant to the client’s operations, providing insights into market attractiveness.
  • An overview of competitor solutions and ideas for product development.
  • A list of countries with transparent prioritization for the team.
  • Insights from market participants based on expert interviews, providing real-world practices in the chosen market for market entry.
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