Goal
To select new and promising countries for the launch and development of a B2B service.

Tasks

• Define selection criteria to assess new markets.
• Compile and prioritize a list of countries.
• Study the competitive landscape and competitors' products to understand how to enter the market.
• Identify potential challenges in the markets before making significant investments in launching the service in those countries.

Solution

• Proposal for a Minimum Viable Product (MVP) for the selected countries.

Results for the Client

• A database of socio-economic indicators for a set of countries relevant to the client’s operations, providing insights into market attractiveness.
• An overview of competitor solutions and ideas for product development.
• A list of countries with transparent prioritization for the team.
• Insights from market participants based on expert interviews, providing real-world practices in the chosen market for market entry.